
Sponsorship Development Services
Sponsorship Consulting Services
Our team's experience in sponsorship development program design will drive growth for years to come. We collaborate with you to focus on:
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Sponsorship property/asset inventory and valuation
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Maximizing property and asset value to become a more desirable sponsorship option for brands
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Build out of Naming/Presenting Rights, Vertically Integrated, Decentralized, and Ad Hoc categories
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System, technology, and process recommendations
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Acquisition planning to identify target markets, companies, personas, and meaningful value propositions
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Activation best practices and opportunities
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Data-driven and results oriented sponsorship success and retention strategy


Sponsor Sales Representation
MatchPlay's data-driven account-based promotion and acquisition process will match the right properties with compatible brands.
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Account-based sales planning
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Establish target markets
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Identify well-suited prospect companies
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Source key decision makers
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Account research and intelligence
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Create unique and relevant value propositions
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Collaborate to build marketing and sales materials
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Email, phone, social, video, and affiliate campaigns
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Value and data-driven prospectus and pitch deck
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Marketing and sales lead generation
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Automate marketing campaigns
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Sales phone, email, and networking campaigns
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Deal management and closing
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Deliver value-based presentations
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Provide tailor-made proposals
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Negotiate and close new sponsor deals!
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PlayBook
Sponsorship Development Platform by MatchPlay Partners
The day's of managing sponsorship acquisition, marketing, assets, activation, and reporting in spreadsheets and disparate systems are over!
Playbook is a Marketing Automation Platform designed for sponsorship properties to maximize profitability and long-term success. The best part is your ability to handle both sponsorship acquisition and sponsorship activation in one place!
Playbook will accelerate your capabilities across:
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Contact lists, audience segments
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Email campaign design & execution
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Social posts, scheduling, & analytics
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Landing page design with e-commerce, forms, and tracking
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Website tracking & analytics
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Automation builder
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Creative studio
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Sponsor Tasks structured to manage activation, resources, and tracking
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Reporting
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Customizeable dashboards to monitor and improve performance!
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AND MORE
