Sponsorship Development Services

Sponsorship Consulting Services

Our team's experience in sponsorship development program design will drive growth for years to come. We collaborate with you to focus on:

• Sponsorship property/asset inventory and valuation

• Maximizing property and asset value to become a more desirable sponsorship option for brands

• Build out of Naming/Presenting Rights, Vertically Integrated, Decentralized, and Ad Hoc categories

• System, technology, and process recommendations

• Acquisition planning to identify target markets, companies, personas, and meaningful value propositions

• Activation best practices and opportunities

• Data-driven and results oriented sponsorship success and retention strategy 

Sponsor Sales Representation

MatchPlay's data-driven account-based promotion and acquisition process will match the right properties with compatible brands.

• Account-based sales planning

  • Establish target markets

  • Identify well-suited prospect companies 

  • Source key decision makers 

  • Account research and intelligence

  • Create unique and relevant value propositions

• Collaborate to build marketing and sales materials

  • Email, phone, social, video, and affiliate campaigns

  • Value and data-driven prospectus and pitch deck

• Marketing and sales lead generation

  • Automate​ marketing campaigns

  • Sales phone, email, and networking campaigns

• Deal management and closing​

  • Deliver value-based presentations​

  • Provide tailor-made proposals 

  • Negotiate and close new sponsor deals!

PlayBook

Sponsorship Development Platform by MatchPlay Partners

The day's of managing sponsorship acquisition, marketing, assets, activation, and reporting in spreadsheets and disparate systems are over! 

​

Playbook is a Marketing Automation Platform designed for sponsorship properties to maximize profitability and long-term success. The best part is your ability to handle both sponsorship acquisition and sponsorship activation in one place!

Playbook will accelerate your capabilities across:

​

• Contact lists, audience segments

• Email campaign design & execution

• Social posts, scheduling, & analytics

• Landing page design with e-commerce, forms, and tracking

• Website tracking & analytics

• Automation builder

• Creative studio

• Sponsor Tasks structured to manage activation, resources, and tracking

• Reporting

• Customizeable dashboards to monitor and improve performance!

• AND MORE