Sponsorship Development Offerings

Sponsorship Consulting Services

Our team's experience in sponsorship development program design will drive growth for years to come. We collaborate with you to focus on:

• Sponsorship property/asset inventory and valuation

• Maximizing property and asset value to become a more desirable sponsorship option for brands

• Build out of Naming/Presenting Rights, Vertically Integrated, Decentralized, and Ad Hoc categories

• System, technology, and process recommendations

• Acquisition planning to identify target markets, companies, personas, and meaningful value propositions

• Activation best practices and opportunities

• Data-driven and results oriented sponsorship success and retention strategy 

Sponsor Sales Representation

MatchPlay's data-driven account-based promotion and acquisition process will match the right properties with compatible brands.

• Account-based sales planning

  • Establish target markets

  • Identify well-suited prospect companies 

  • Source key decision makers 

  • Account research and intelligence

  • Create unique and relevant value propositions

• Collaborate to build marketing and sales materials

  • Email, phone, social, video, and affiliate campaigns

  • Value and data-driven prospectus and pitch deck

• Marketing and sales lead generation

  • Automate​ marketing campaigns

  • Sales phone, email, and networking campaigns

• Deal management and closing​

  • Deliver value-based presentations​

  • Provide tailor-made proposals 

  • Negotiate and close new sponsor deals!

MyPlay

Sponsorship Automation Platform

The day's of managing sponsorship acquisition, marketing, assets, activation, and reporting in spreadsheets and disparate systems are over! 

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MPLAY is a Marketing Automation Platform designed for sponsorship properties to maximize profitability and long term success. Your new Sponsorship Automation Platform, enabling management of:

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• Contact lists, audience segments

• Email campaign design & execution

• Social posts, scheduling, & analytics

• Landing page design with e-commerce, forms, and tracking

• Website tracking & analytics

• Automation builder

• Creative studio

• Sponsor Tasks structured to manage activation, resources, and tracking

• Reporting

• Customizeable dashboards to monitor and improve performance!

• AND MORE