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(508) 386-6745  |  sales@matchplaypartners.com

Mansfield, MA, USA

©2019 by MatchPlay Partners.

 

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SPONSORSHIP DEVELOPMENT 

STRATEGY  ACQUISITION  RETENTION

Want more sponsorship revenue and long-term partners?

MatchPlay will deliver.

SPONSOR PROGRAM CONSULTING

Our team's experience in sponsorship development program design will drive growth for years to come. We collaborate with you to focus on:

  • Sponsorship property/asset inventory and valuation

  • Maximizing property and asset value to become a more desirable sponsorship option for brands

  • Build out of Naming/Presenting Rights, Vertically Integrated, Decentralized, and Ad Hoc categories

  • System, technology, and process recommendations

  • Acquisition planning to identify target markets, companies, personas, and meaningful value propositions

  • Activation best practices and opportunities

  • Data-driven and results oriented sponsorship success and retention strategy 

SPONSOR ACQUISITION

MatchPlay's data-driven account-based promotion and acquisition process will match the right properties with compatible brands.

  • Account-based sales planning

    • Establish target markets

    • Identify well-suited prospect companies 

    • Source key decision makers 

    • Account research and intelligence

    • Create unique and relevant value propositions

  • Collaborate to build marketing and sales materials

    • Email, phone, social, video, and affiliate campaigns

    • Value and data-driven prospectus and pitch deck

  • Marketing and sales lead generation

    • Automate​ marketing campaigns

    • Sales phone, email, and networking campaigns

  • Deal management and closing​

    • Deliver value-based presentations​

    • Provide tailor-made proposals 

    • Negotiate and close new sponsor deals!

RETENTION & GROWTH

Why do sponsors leave? By helping you understand the main reasons a sponsor might decide to pass on a future opportunity, you'll be prepared to focus on maximizing results and relationships.

  • Provide consultation to enable your team to execute activation plans collaboratively with each sponsor partner

    • Pre-event​ planning, expectations, and KPI's

    • Event day support, accountability, and tracking

    • Post-event reporting, messaging, and evaluating

  • Recommend systems, processes, and technologies to help your event/success team manage sponsorship activation

  • Retention, up-sell, and cross-sell management

    • Consistent communication with sponsor partners about upcoming opportunities​

    • Provide tailor-made proposals

    • Negotiate and close deals!